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Endangered Species Chocolate taps into ‘oat milk trend’ in latest product line

Benefits of oat milk The 3-ounce plant-based bar will be available at Whole Foods Market this month before launching with additional retailers in April.  

Milk alternative products

The Oat Milk Chocolate bar line includes three flavors: Oat Milk + Dark Chocolate, Oat Milk, Sea Salt & Almonds + Dark Chocolate and Oat Milk, Rice Crisp + Dark Chocolate

“Our consumers dictate where we take our new product lines​,” said Whitney Bembenick, director, Innovation, ESC.

“We saw the growing trend of milk alternative products and we knew we needed to respond to market demand. We looked at all of the options, from almond to coconut milk, but nothing compared to the smooth, creamy taste that oat milk brought to the table​.

“With a taste closest to cow’s milk combined with the health benefits of oat milk we knew we hit on something that was going to check all the boxes for a healthier and tastier plant-based milk chocolate bar.​”

All three bars contain 55% cocoa and are made with real ingredients so no chemical compounds.

The addition of oat milk coupled with the benefits of dark chocolate bring a healthier option to the marketplace, according to ESC.

Vegan and gluten-free

It believes compared to dairy milk, oat milk is lower in cholesterol and provides heart health benefits. In addition, each oat milk bar is certified vegan and gluten-free.

 

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